Day of Giving Ambassador Toolkit

Thank you for being a Day of Giving ambassador!

Day of Giving is the one day every year when we ask all Denisonians to come together to amplify their impact on the student experience by making a gift — it would not be possible without your help. You are a part of a special group of volunteers who are key to ensuring our annual Day of Giving is a success.

We want you to have some fun with this! No matter your level of comfort with volunteering, we have a role that can fit. We will provide you with all the necessary resources to succeed and be with you every step of the way.

Please use the resources provided in this toolkit to help show your passion for Denison and to spread the word about Denison’s annual Day of Giving on April 2. Every post you share, email you send, and call you make leading up to and on April 2 will contribute to a successful Day of Giving.

Key Information About Denison’s Day of Giving

What is the main priority of Day of Giving?

The number one priority for Denison’s annual Day of Giving is to increase alumni participation. Help us reach our goal of 1,350 donors!

When is Day of Giving this year?

Denison’s Day of Giving will take place on April 2, 2025.

What are this year’s main support areas?

This year, we are focusing on promoting six priority areas for the college:

Clicking on the priority area mentioned above will give you more information about the specific campus areas you can support.

When will you start accepting gifts?

Gifts can be made from March 12 until April 5 at 11:59 p.m. ET.

Visit support.denison.edu/givetoday to make your gift to support our annual Day of Giving.

What are challenges and matching gift opportunities?

We are fortunate to have an array of individuals and alumni groups who offer a variety of matches and challenges, amplifying donations to go even further. This year’s matches and challenges will be published on the Day of Giving website as they are announced.

Who can I direct my questions to?

Ambassadors may direct their questions to Amanda Morrison, senior associate director of strategic philanthropic support, at morrisona@denison.edu, 740-587-5773 (work), or 740-208-6352 (mobile).

All other questions may be directed to the Annual Fund team at annualfund@denison.edu or 740-587-6292.

You can find a list of frequently asked questions on our Day of Giving website, giving.denison.edu.

How do I spread the word?

To spread the word about Denison’s Day of Giving, you’ll want to communicate with your network through email or text messages, social media posts, and word of mouth. Set attainable goals you feel comfortable you can achieve, such as:

Sending 10 text messages.
Sending 10 emails.
Calling five classmates.
Creating/sharing three social media posts.
Add Denison’s Day of Giving to your Google Calendar and invite your friends!

*If you haven’t stayed in close contact with many folks from Denison, no worries! We can provide you with a list of contacts to reach out to via phone or email.

Social Media Guidance & Templates

General social media guidance

Feel free to adapt the language and structure of each post to match your own voice and fit the social media networks you choose.

Use both Instagram and Facebook, if possible. If you aren’t already in one, we encourage you to join a Facebook group of Denison alums.

LinkedIn is another great way to engage with your fellow Denisonians and encourage them to make their gift on Denison’s Day of Giving!

Where to tag Denison on your social networks:

On Instagram: @denisonu.
On Facebook: @denisonuniversity.
On LinkedIn: @denisonuniversity.

Downloadable images

Social media posts are always more engaging when you include an image. Feel free to save the images below to your device and include them in your post. Or feel free to include your own from your time on The Hill!

Template 1: Save the date! (March)

Option 1:

April 2 is Denison’s Day of Giving! Mark your calendar, spread the word, and get ready to make an impact. Visit giving.denison.edu to learn more and make your gift early!

[Consider adding emojis to break up text: 📅✨❤️ 📅✨❤️ 📅✨❤️]

[include photo]

Option 2:

Change happens when Denisonians come together! On April 2, you can make a difference by supporting what you love at Denison. Be an inspiration for students today and tomorrow — save the date and encourage others to join you in making a gift on Day of Giving! Make your gift early by visiting support.denison.edu/givetoday!

[Consider adding emojis to break up text: 📅✨❤️ 📅✨❤️ 📅✨❤️]

[include photo]

Option 3:

The countdown is ON! 🚨 We’re in the leadup to Denison’s Day of Giving on April 2! Get ready to come together as Denisonians, make an impact on current and future students, and be part of something BIG. Make your gift early — visit support.denison.edu/givetoday and kick off your support!

[Consider adding emojis to break up text: 📅✨❤️ 📅✨❤️ 📅✨❤️]

[include photo]

Template 2: Make a gift (April 2)

Option 1:

Today is Denison’s Day of Giving! Every gift — big or small — helps shape the Denison experience for current and future students. Support what matters most to you and make an impact today at support.denison.edu/givetoday!

[Consider adding emojis to break up text: 🎉✨❤️🎉✨❤️🎉✨❤️]

[include photo]

Option 2:

Join me in making a difference on Denison’s Day of Giving! I gave [if you are comfortable, add your gift amount] to support [area you gave to], and you can, too! Choose the cause that means the most to you and make your gift at support.denison.edu/givetoday. Let’s come together to show our support for Denison students!

[Consider adding emojis to break up text: 🎉✨❤️🎉✨❤️🎉✨❤️]

[include photo]

Option 3:

Denison’s Day of Giving is here! Help us reach our goal of 1,350 donors — every gift, no matter the size, makes an impact. Give now at support.denison.edu/givetoday and encourage your network to do the same!

[Consider adding emojis to break up text: 🎉✨❤️🎉✨❤️🎉✨❤️]

[include photo]

Option 4:

I’m proud to support Denison’s Day of Giving! Your gift — no matter the amount — helps provide opportunities for students to thrive. Join me in making a difference today at support.denison.edu/givetoday!

[Consider adding emojis to break up text: 🎉✨❤️🎉✨❤️🎉✨❤️]

[include photo]

Email Templates

Template 1: Before Day of Giving (March)

Subject line: Join me for Denison’s Day of Giving on April 2! 🎉 ❤️

Text:

Dear [name],

On April 2, the Denison community will come together for Denison’s Day of Giving — 24 hours to make an impact on what we love most about Denison.

This year, I’m supporting [insert your priority area: Academic Excellence, Access and Opportunity, Alumni Engagement/Annual Fund, Athletics, Career Launch, or Student Life]. I’d love for you to join me!

How to get involved:

Make a gift – Every gift, no matter the size, helps Denison students thrive. Give now at support.denison.edu/givetoday!
Spread the word – Share why you are making a gift on Day of Giving on social media.
Join a challenge – Your gift could unlock extra support for a cause you care about!

[Optional: Add a personal sentence about why Denison matters to you.]

Let’s show what Denisonians can do in just one day! Visit support.denison.edu/givetoday to learn more and make your gift.

Go Big Red!
[Your Name]

Template 2: Make your gift today (On April 2)

Subject line: Denison’s Day of Giving is here! 📢

Text:

Dear [name],

Today, the Denison community is coming together for Denison’s Day of Giving — a powerful 24 hours to support the students, programs, and experiences that make our alma mater extraordinary.

I’m giving to [insert your priority: Academic Excellence, Access and Opportunity, Alumni Engagement/Annual Fund, Athletics, Career Launch, or Student Life] because [insert your personal reason], and I’d love for you to join me!

How you can help today:

Give now – Every gift, big or small, makes an impact. Make your gift at support.denison.edu/givetoday!
Share your Denison story – Post on social media talking about why you are making your gift on Denison’s Day of Giving to inspire others.
Amplify your impact – Join a challenge and help unlock additional dollars to support Denison students!

There’s only 24 hours to make a difference. Visit support.denison.edu/givetoday to give before midnight!

Thanks for being part of something big,
[Your Name]