Richard C. Christian, 1946
B.S., Miami University of Ohio
M.B.A., Kellogg School of Management, Northwestern University
Citation awarded June, 1980
An internationally-known leader in the advertising and public relations field, Richard Christian is a founder and chairman of the board of the youngest of the top 20 agencies in the world. Chicago-based Marsteller Inc., founded in 1951, has five branches in North America, seven in Europe, four in Asia, and one in South America. His achievements led him to being named chairman of the American Association of Advertising Agencies and receiving the Ohio Governor’s Award in 1978.
Mr. Christian is a co-founder and co-chairman of the Industrial Marketing Group, Chicago; past director, American Marketing Association; past national vice president, Business/Professional Advertising Association; recipient of B/PAA Annual Hall of Fame G.D. Crain, Jr. Award, 1977; and past chairman and director of the National Advertising Review Council, Inc.
He has also served on the editorial board of the Journal of Advertising, as industrial marketing editor of the Journal of Marketing from 1960 to 1967, and as past chairman and director of the Business Publications Audit of Circulation, Inc.
A trustee of the University of Illinois, he is past chairman of its James Webb Young Fund for Advertising Education. He is a past member of the board of trustees of Northwestern University; member, the Advisory Council, J.L Kellogg Graduate School of Management; president, National Alumni Association; co-founder and past president, Graduate School of Management Alumni Association; Chairman, John Evans Club of Northwestern; and recipient of Northwestern Alumni Merit and Service Awards. He is also vice chairman of the Board of trustees of the National College of Education, Evanston, and director of the Advisory Board of the School of Journalism of the University of Georgia.