Christopher N. Curtin, 1994
B.A., Denison University
J.D., Georgetown University
Chief Brand and Innovation Marketing Officer
Visa, Inc.
Menlo Park, Calif.
Citation awarded May, 2015
Chris Curtin is the chief brand and innovation marketing officer at Visa, Inc., where he is responsible for shaping Visa’s marketing strategy to drive adoption of digital-payment products and platforms in new channels and with financial institutions, merchants, developers, and technology partners. Additionally, he is responsible for the stewardship of the Visa Brand, Product, and Sponsorship marketing efforts.
Before joining Visa in 2013, Curtin was senior vice president of marketing strategy, innovation, and operations at HP, where he developed and executed HP’s marketing strategy, customer engagement, and multi-purpose innovation as well as helping to drive the HP brand in existing and emerging channels. His oversight included marketing operations, digital and social media, mobile marketing, and HP.com, the company’s global, flagship website.
Prior to HP, Curtin was vice president of global media & technology at the Walt Disney Company, directing the company’s new media marketing and technology initiatives. In his 13 years at Disney, he also managed global media buying, planning, and digital-channel initiatives. He served as the principal architect behind a plan to move Disney Destinations into the digital space; structured and implemented Disney Travel on Demand, the first interactive travel cable channel; and launched Disney’s first external commitment to user-generated brand marketing via a Disney Parks channel on YouTube. He served as a special adviser to fellow Denisonian Michael Eisner as vice president of corporate synergy and special projects.
Chris earned a B.A. in political science from Denison University and a J.D. from Georgetown University.
